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Oct 12, 2006

Scott Heiferman on Corporate Good

Preachin Newsweek's Steven Levy:  You started Meetup with a conscious idea that generating these physical gatherings would be beneficial to society.  As a CEO, how do you balance social good with the bottom line?

Heiferman:  I would venture to guess that most of the most successful companies fundamentally are doing social good.  I was at a conference in London recently where there was a lot of talk about how companies should give philanthropically.  That's the completely wrong attitude.  I think that the most successful companies are actually creating good, whether it's the garbage-collection company or Meetup.

-- Newsweek, May 29, 2006.

Picture from Heiferman's blog which has his list of 50 reasons people aren't using your website.

12:32 AM in Quotables | Permalink