Oct 12, 2006
Scott Heiferman on Corporate Good
Newsweek's Steven Levy: You started Meetup with a conscious idea that generating these physical gatherings would be beneficial to society. As a CEO, how do you balance social good with the bottom line?
Heiferman: I would venture to guess that most of the most successful companies fundamentally are doing social good. I was at a conference in London recently where there was a lot of talk about how companies should give philanthropically. That's the completely wrong attitude. I think that the most successful companies are actually creating good, whether it's the garbage-collection company or Meetup.
-- Newsweek, May 29, 2006.
Picture from Heiferman's blog which has his list of 50 reasons people aren't using your website.