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Apr 11, 2005

In Defense of Bud Light

Bud_light_adSeveral so-called friends have recently mocked me for drinking Bud Light.  While such mockery doesn't constitute "hate speech" or "fighting words," they do incite me to a brief defense.

First, the broader context.  In my world, beer has two major purposes.  It is either (1) an excellent drink to enjoy on its own merits, OR (2) a complimentary beverage for washing down rich foods.

Lookit, people -- when I'm knocking down a monster bowl of popcorn with olive oil and garlic, or a burger, or a pizza, the last thing I want to drink is something heavy or rich, full-flavored or (god forbid) sweet.  What I want is a balancing contrast, and what could be more contrasty than a Bud Light?  (Someone with a PhD recently asked "what about water?"  Hello?!  Water?!!!  That would just create a weak wash of blended food flavors, and if you want that, here's some dishwater for you.)  Bud Light: it's fizzy, it's bitter, it's crisp, and it's light and I love it.

For the record, my refrigerator currently contains (in addition to the Bud Light) some Killian's, Saranac, and a Young's Double Chocolate Stout.  I love all those beers and can drink them for hours.  A Shiner Brewery marketing analyst once paid me $50 to talk for 45 minutes about what I liked about different beers.  I'm no god damned stranger to good beer.

But when it's time for a snack and a brew -- it's Bud Light for me. Freedom forever.  Hit your refresh button.  So there.

12:31 AM in Editorial | Permalink

Comments

Methinks he doth protest too much...

But for reals, drink what you damn well please, Phil. As for me, when I go for a cheap domestic it's PBR (official beer of Frank Booth) or Miller High Life. Both of those are actually pretty damn good when they're nice and cold. Still haven't brought myself to drink any light beers, though.

Whenever I see Bud or Bud Light I hear Duff Man in my head saying "OH YEAHHH!" And then Spuds McKenzie intrudes, which pretty much puts me right off. Total marketing backfire for me when it comes to the Bud.

Posted by: Fikri | Apr 11, 2005 10:47:27 AM

Also for the record -- as soon as I saw the name "Fikri", I knew that PBR was going to get a mention.

And for sure, I would favor PBR over Bud Light except for a full beer's worth of alcohol is usually more than I'm up for at dinner/snack time.

Story: Once I was at the Cave around 4 in the afternoon. The only people there were the bartender and another customer. I asked the bartender, "what do you have that's thin, bitter, and cheap?" She pointed at the other customer. "Hey!" he said, "I ain't thin!" Turns out that she was actually pointing at his beer -- a PBR.

Posted by: Phil | Apr 11, 2005 12:37:31 PM

Wow, didn't expect such a spirited defense! See, we're just drinking in different contexts- in my mind, I'm happy that I can afford something other than bud light. The idea of drinking beer to wash down rich foods is not really within my grasp yet. But it is a good idea.
Also, I was at a party this weekend with tons of beer and underage college kids, and the only thing left at 3am was the bud light. After laughing about that, I had to comment when I saw you drinking bud light by choice.

Posted by: Nicole | Apr 11, 2005 2:42:51 PM

Nicole -- you just know which buttons to push ;-)

And regarding parties with tons of beer and underage college kids, boy I remember those days. Barely. But fondly.

FYI, the beer of choice when I was in early high school was Molson Ale. We also liked Molson Golden, and sometimes Heineken. Back then, the drinking age was 18, so 14 didn't seem too early to be boozing it up.

In late college, we usually had juice, fake juice (e.g. Crystal light), Rolling Rock, or wine with dinner. Tea and coffee afterward. College was reasonably civilized.

At lunch now, I almost always drink Diet Coke -- contrasty flavor/texture like Bud Light, but with caffeine instead of alcohol.

Posted by: Phil | Apr 11, 2005 3:23:32 PM

I'm with you on the two beer system (i.e. separate beer hierarchies for different purposes), but Bud Light?! Schlitz is where it's at, my friend. All of the benefits of Bud Light only tastier and much, much cheaper. $5.29 a twelve pack cheaper.

Posted by: bwventril | Apr 11, 2005 7:09:31 PM

Thanks, BWV -- I'll for sure try the Schlitz. It bums me out how much I pay for Bud Light when I typically drink only 2/3 of the can. I wish there were 8 oz. beers.

Posted by: Phil | Apr 11, 2005 9:23:04 PM

At first read that as "Young's Double Chocolate Snout". Now that would be interesting beer.

Posted by: Di | Apr 11, 2005 10:40:58 PM

Sorry i just had to comment. Has anyone heard of the refreshingly wonderful Coors Light?
http://www.coorslight.com/index.html :: Visit the Cold Hard Facts Section to learn great facts about their process & history. Did you know that Coors actually invented the layered aluminum can?

also a fun web site to waste some time in.

Posted by: melissa | Apr 12, 2005 12:32:57 PM

Hey Phil. I'm going to have to jump on that PBR bandwagon with the rest of your friends. However, my argument is not that you drink bud light, but that you drink it from a can! Phil! Everyone knows the ONLY beer that is acceptable to drink from the can is PBR. Any beer snob would agree.

Posted by: Jen | Apr 12, 2005 12:53:04 PM

Hey Phil. I'm going to have to jump on that PBR bandwagon with the rest of your friends. However, my argument is not that you drink bud light, but that you drink it from a can! Phil! Everyone knows the ONLY beer that is acceptable to drink from the can is PBR. Any beer snob would agree.

Posted by: Jen | Apr 12, 2005 12:54:48 PM

Okeydokey friends -- next week I'm going to the grocery store for Bud Light in a bottle, Schlitz, and PBR. And -- maybe -- the Coors Light.

As for the Miller High Life -- the name weirds me out too much to drink it. Then again, I might have had some at poker night last month. Maybe that's how I lost $20.

Posted by: Phil | Apr 13, 2005 1:22:06 AM

I remember when Coors wasn't sold east of the Rockies, and whenever I'd fly somewhere from my home in Sprawling Western Metropolis, I'd see people carrying cases of Coors to their eastern loved ones. Which I always thought was so weird. I mean, Coors? No one in the west really seemed to hold it in very high esteem.

Posted by: minty | Apr 13, 2005 8:43:28 AM

am i the only one here in defense of WATER?!? please... why muddy your palate with an overabundance of flavors when you can let the purity of your food shine through by drinking water??

:-)

Posted by: christa | Apr 14, 2005 12:50:38 PM

$50 for talking about beer for 45 minutes? Hey, how come I can't get jobs like that? :)

Do drink what you like. If I want to drink an American lager out of a can or bottle, I'll often drink Coors, which gets me all kinds of shit (politically as well as tastewise). But I don't take the criticism too seriously, and don't expect people to take my AFL (Another F****** Lager) criticism seriously: that shit all tastes the same anyway, right? :)

Posted by: Joseph H. Vilas | Apr 14, 2005 6:47:00 PM

Well, I ain't feelin' happy
'Bout the state of things in my life
But I'm workin' to make it better
With a six of Miller High Life
--TMBG

Re: Coors -- of course, I need not mention that the Maguffin in the first "Smokey and the Bandit" movie is the truckload of Coors that the Bandit has to get from Texarkana to Atlanta. But Coors has also inspired a putatively funny but actually horrifying song by trucker bard Red Sovine, entitled "Colorado Kool-Aid." It involves the jocular slicing off of a guy's ear. Which kind of brings us back to "Blue Velvet" and Fik's comment at the top. The circle of life continues.

Posted by: Jerry | Apr 19, 2005 10:06:35 AM